Synopsis of What The Dog Saw

Malcolm Gladwell Is The Master Of Playful Yet Profound Insight. His Ability To See Underneath The Surface Of The Seemingly Mundane Taps Into A Fundamental Human Impulse: Curiosity. From Criminology To Ketchup, Job Interviews To Dog Training, Malcolm Gladwell Takes Everyday Subjects And Shows Us Surprising New Ways Of Looking At Them, And The World Around Us. Are Smart People Overrated? What Can Pit Bulls Teach Us About Crime? Why Are Problems Like Homelessness Easier To Solve Than To Manage? How Do We Hire When We Can'T Tell Who'S Right For The Job? Gladwell Explores The Minor Geniuses, The Underdogs And The Overlooked, And Reveals How Everyone And Everything Contains An Intriguing Story. What The Dog Saw Is Gladwell At His Very Best - Asking Questions And Seeking Answers In His Inimitable Style. About The Author Author, Journalist, Cultural Commentator And Intellectual Adventurer, Malcolm Gladwell Was Born In 1963 In England To A Jamaican Mother And An English Mathematician Father. He Grew Up In Canada And Graduated With A Degree In History From The University Of Toronto In 1984. From 1987 To 1996, He Was A Reporter For The Washington Post, First As A Science Writer And Then As New York City Bureau Chief. Since 1996, He Has Been A Staff Writer For The New Yorker Magazine. His Curiosity And Breadth Of Interests Are Shown In New Yorker Articles Ranging Over A Wide Array Of Subjects Including Early Childhood Development And The Flu, Not To Mention Hair Dye, Shopping And What It Takes To Be Cool. His Phenomenal Bestseller The Tipping Point Captured The World???S Attention With Its Theory That A Curiously Small Change Can Have Unforeseen Effects, And The Phrase Has Become Part Of Our Language, Used By Writers, Politicians And Business People Everywhere To Describe Cultural Trends And Strange Phenomena. How First Impressions Lead To Snap Judgements Inspired His Next Bestselling Book, Blink: The Power Of Thinking Without Thinking, Which Reveals How The Power Of 'Blink' Could Fundamentally Transform Our Relationships, The Way We Consume, Create And Communicate, How We Run Our Businesses And Even Our Societies. Outliers: The Story Of Success, Is Gladwell???S Eagerly Anticipated New Book On Success. It Takes Us On An Invigorating Intellectual Journey To Show Us What Makes An Extreme Overachiever. Just As He Did In Blink, Gladwell Overturns Many Of Our Conventional Notions And Creates An Entirely New Model For Seeing The World. "The Most Influential Thinker For The I-Pod Generation" The Observer