The Tipping Point: How Little Things Can Make a Difference

by Malcolm Gladwell (Author)

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Format: Paperback

Synopsis of The Tipping Point: How Little Things Can Make a Difference

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

Product details

  • Pages: 301
  • Publisher: Little, Brown & Company
  • Published: 7th January 2002
  • Language: English
  • ISBN: 9780316346627
  • Category: Psychology

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