Tipping Point: How Little Things Can Make A Big Difference

by Malcolm Gladwell (Author)

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Synopsis of Tipping Point: How Little Things Can Make A Big Difference

The Tipping Point Is That Magic Moment When An Idea, Trend, Or Social Behavior Crosses A Threshold, Tips, And Spreads Like Wildfire. Just As A Single Sick Person Can Start An Epidemic Of The Flu, So Too Can A Small But Precisely Targeted Push Cause A Fashion Trend, The Popularity Of A New Product, Or A Drop In The Crime Rate. This Widely Acclaimed Bestseller, In Which Malcolm Gladwell Explores And Brilliantly Illuminates The Tipping Point Phenomenon, Is Already Changing The Way People Throughout The World Think About Selling Products And Disseminating Ideas.

The Tipping Point, By Malcolm Gladwell, Is A Very Interesting And Eye Opening Book. It Is Extremely Well Written And Enjoyable. Reading It Changed My Way Of Looking At The World Around Me Almost Completely. I Highly Recommend It To Anyone Interested In This Sort Of Thing.
The Novel Has A Very Approachable Style, And Gladwell'S Tone Is Not Intimidating, But Rather Helpful, Unlike Most Academic Witting. His Message As A Simple One: This Is Why Things Happen The Way They Do. The Novel Is An Exploration Into The Way We Treat Fads, And Gladwell Combines Two Opposites: Economics And Epidemiology.
This Novel, As Well As Blink And Outliers, Are Unexpected Gems. They Are About Big Topics, But They Approach Them In Exceedingly Simple Ways. They Really Help The Reader Understand What It Is The Books Are About.

>About The Author
Malcolm Gladwell Is Also The Author Of The #1 Bestselling Blink: The Power Of Thinking Without Thinking. He Was A Reporter For The Washington Post From 1987 To 1996, Working First As A Science Writer And Then As New York City Bureau Chief. Since 1996, He Has Been A Staff Writer For The New Yorker.