Microstyle: The Art of Writing Little

by Christopher Johnson (Author)

Imported Edition

Delivered in 14-21 working days

Free shipping

Online price: ₹Rs1,229 ₹Rs1,192

You save ₹Rs37

Login/Register to add this product to a wishlist.

You will be asked to pay the full amount when your item is delivered. Only cash is accepted for this type of order. Pay Cash on Delivery

Format: Hardcover

Synopsis of Microstyle: The Art of Writing Little

Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, e-mail signatures and bullet points. These miniature messages depend not on the elements of style but on the atoms of style. They require microstyle. Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, speechwriters and other professional verbal miniaturists. In this field guide for the age of the shrinking message, each chapter discusses one tool that helps messages grab attention, communicate instantly, stick in the mind and roll off the tongue. As Johnson highlights examples of those tools used well, he also examines messages that miss the mark, either by failing to use a tool or by using it badly. Microstyle shows how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Product details

  • Pages: 192
  • Publisher: WW Norton & Co
  • Published: 23rd September 2011
  • Language: English
  • ISBN: 9780393077407
  • Category: Reference

Reviews of Microstyle: The Art of Writing Little

Read customer reviews on this product. If you have read this book, why not post your own review?

Be the first to review this product

Also by Christopher Johnson

Recently viewed by you

Wishlist (x items)
  • hello
Compare (0 items, 0 selected)
Compare selected Deselect all Remove all

Only items of the same type can be compared.