For Sale In Indian Subcontinent OnlyFeatures
- Real World Applications Every Chapter Has A Chapter Opening Vignette, Marketing At Work Vignettes, End Of Chapter Activities, And Video Case That Show How Marketing Concepts Are Applied In The Real Word. A Balance Of Best-Practice And Up-And-Coming Companies Are Illustrated. All Vignettes And Cases Have Been Updated Or Replaced To Ensure Currency. The Result: Nearly Every Real World Vignette Cites Articles Or Research Dated 2003.
- Companion Website Www.Prenhall.Com/Kotler Is Free For Students And Hosts Helpful Resources And Learning Aids Such As Study Quizzes, Chapter Outlines, Links, And Additional Exercises. Even More Media-Rich Resources Are Available Online Via Our New Onekey Solution (See Supplements For A Complete Description).
- Pages: 714
- Publisher: Pearson
- Published: 29/06/1905
- Language: English
- ISBN: 9788131706916
- Category: Business & Economics
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