The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

by Chris Halsall (Author), Michael Dunn (Author)

Imported Edition

Delivered in 14-21 working days

Free shipping

Online price: ₹Rs2,317 ₹Rs2,248

You save ₹Rs69

Login/Register to add this product to a wishlist.

You will be asked to pay the full amount when your item is delivered. Only cash is accepted for this type of order. Pay Cash on Delivery

Format: Hardcover

Synopsis of The Marketing Accountability Imperative: Driving Superior Returns on Marketing...

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.

Product details

  • Pages: 464
  • Publisher: John Wiley & Sons Inc
  • Published: 27th March 2009
  • Language: English
  • ISBN: 9780787998325
  • Category: Business & Economics

Reviews of The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

Read customer reviews on this product. If you have read this book, why not post your own review?

Be the first to review this product

Also by these authors

Recently viewed by you

Wishlist (x items)
  • hello
Compare (0 items, 0 selected)
Compare selected Deselect all Remove all

Only items of the same type can be compared.