Managing Customer Value: Essentials of Product Quality, Customer Service and Price Decisions

by Bill Dodds (Author)

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Format: Paperback

Synopsis of Managing Customer Value: Essentials of Product Quality, Customer Service and...

This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.

Product details

  • Pages: 356
  • Publisher: University Press of America
  • Published: 25th August 2003
  • Language: English
  • ISBN: 9780761826316
  • Category: Business & Economics

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