It Happened In India

by kishore biyani (Author)

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Synopsis of It Happened In India

Born In A Middle Class Trading Family, Kishore Biyani Started His Career Selling Stonewash Fabric To Small Shops In Mumbai. Years Later, With The Launch Of Pantaloons, Big Bazaar, Food Bazaar, Central And Many More Retail Formats, He Redefined The Retailing Business In India. Incidentally, Kishore Biyani???S Objective Is To Capture Every Rupee In The Wallet Of Every Indian Consumer, Wherever They Are - An Investment Banker Living In A South Mumbai Locality Or A Farmer In Sangli. As Large Business Houses Enter The Retail Space, Kishore Biyani Is Not Just Concentrating On Retail But Aiming To Capture The Entire Indian Consumption Space. From Building Shopping Malls, Developing Consumer Brands To Selling Insurance, He Is Getting Into Every Business Where A Customer Spends Her Money About The Author Dipayan Baishya Is A Business Writer, And Has Been Associated With The Economic Times And Business Today. His Articles Have Also Appeared In Media, A Hong Kong Based Fortnightly And Knowledge@Wharton. He Was Awarded The Don Sheehan International Journalist Fellowship By The Wharton School In 2005. He Studied Economics At Presidency College, Kolkata And Is Based In Mumbai. Kishore Biyani, Now Known As The ???Rajah Of Retail???, Was Awarded The Ernst & Young Entrepreneur Of The Year (Services) And The Cnbc First Generation Entrepreneur Of The Year In 2006. Pantaloon Retail Was Awarded The International Retailer Of The Year 2007 By The World???S Largest Retail Trade Association, The Us Based National Retail Federation