Emotion and Reason in Consumer Behavior
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Format: Hardcover
Synopsis of Emotion and Reason in Consumer Behavior
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. It provides new insights on an emerging topic and explores satisfaction as an influence in marketing.
Product details
- Pages: 184
- Publisher: Taylor & Francis Ltd
- Published: 9th January 2006
- Language: English
- ISBN: 9780750679763
- Category: Business & Economics
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