Consumers and Services

by Gillian Hogg (Author), Mark Gabbott (Author)

Imported Edition

Delivered in 14-21 working days

Free shipping

Online price: ₹Rs12,180 ₹Rs11,815

You save ₹Rs365

You will be asked to pay the full amount when your item is delivered. Only cash is accepted for this type of order. Pay Cash on Delivery

Format: Hardcover

Synopsis of Consumers and Services

Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced undergraduate students enrolled in consumer behaviour and service marketing courses. This unique book features a synthesis of current literature in the areas of consumer behaviour and services marketing a number of sectoral case studies which examine buyer behaviour in service industries, i.e., tourism, finance, charities, professional, health and retail internationally authored cases from US, Scandinavia, and Europe This looks like an interesting book that will fit well into two increasingly popular subject areas. Dr E. M. Jacobs, Sheffield University Management School It is a much needed contribution in the field of service sector marketing. B. R. Lewis