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Consumer Behavior: Women and Shopping
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Format: Paperback
Synopsis of Consumer Behavior: Women and Shopping
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
Product details
- Pages: 125
- Publisher: Business Expert Press
- Published: 1st January 2011
- Language: English
- ISBN: 9781606491676
- Category: Business & Economics
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