Consumer Behavior: Concepts And Applications

by Loudon (Author)

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Format: Paperback

Synopsis of Consumer Behavior: Concepts And Applications

This book is written for the beginning students of consumers behavior, Whether he or she is at the undergraduate or the graduate level,with the purpose of blending both concepts and application from the field of consumer behavior.
No special assumptions have been made regarding student preparation for this text. Although many will have had previous exposure to some of the behavioral concepts discussed,all can benefit from a review of these topics and an examination of them from a managerial perspective. Thus, the concepts presented here are regarded as extremely valuable for the carrier-oriented student in general and indispensable for the marketing major.
Key Features:

Significantly and rearranged and streamlined textbook

Reflecting wealth of new evidence on consumer behavior.

Recent examples and applications incorporated

17 new cases

Product details

  • Pages: 816
  • Publisher: Tata Mgraw Hill
  • Published: 07/02/1905
  • Language: English
  • ISBN: 9780070473812

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