Business Communication Iied

by Shri R K Madhukar (Author)

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Format: Paperback

Synopsis of Business Communication Iied

Business Communication Is A Comprehensive And Authoritative Textbook Designed To Meet The Requirements Of Students Of Commerce, Management And Other Professional Courses.It Serves Both As A Learner'S Text And A Practitioner'S Guide.The Book Provides A Sharp Focus On All Relevant Concepts And Cardinal Principles Of Business Communication And Adds Value To The Reader'S Understanding Of The Subject.Following A Simple, Need-Based And Sequential Approach, The Book Is Relevant, Highly Stimulating And Readable.It Makes Learning Exciting And Prepares The Reader To Face Real-Life Situations With Confidence And Understanding..

>About The Author
Shri R K Madhukar Is Currently The General Manager At The Corporate Office Of Canara Bank At Bengaluru.He Is In Charge Of Strategic Planing, Marketing, Corporate Communications And Public Relations. A Postgraduate In Economics, He Also Holds A Postgraduate Diploma In Industrial Management From The Indian Institute Of Science,Bengaluru. He Has A Rich And Varied Experience In Banking, Finance And Management, And Has Occupied Senior-Level Positions For Three Decades. Shri Madhukar Has An Abiding Interest In Business Planning, Strategy Formulating, Vision Building, Marketing, Business Communication And Public Relations. A Keen Communicator And A Regular Resource Person At The Staff Training Centres And In-House Executive Programmes, He Has Been Closely Associated With Preparing Varied Study And International Programmes On Banking, Finance And Manegement. Shri Madhukar Har Authored Books On Bank Marketing, Business Communication And Customer Relation, Which Have Been Widely Used By Universities And Institutes Across The Country As Textbooks And Course Material.

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