Built to Last: Successful Habits of Visionary Companies

by Jerry I. Porras (Author), Jim Collins (Author)

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Format: Hardcover

Synopsis of Built to Last: Successful Habits of Visionary Companies

'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?' Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

Product details

  • Pages: 368
  • Publisher: Cornerstone
  • Published: 1st September 2005
  • Language: English
  • ISBN: 9781844135844
  • Category: Business & Economics

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