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A Utility Model for Product Positioning
by Gary L Lilien (Author), Ralph L Keeney (Author), Sloan School of Management (Author)
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9 results by 'Gary L Lilien' in Books
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A Repeat Purchase Diffusion Model: Bayesian Estimation and Control
by Ambar G Rao (Author), Gary L Lilien (Author), Sloan School of Management (Author)
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Do European Industrial Marketers Budget Differently?: An International Comparison Via the Advisor Model
by David Weinstein (Author), Gary L Lilien (Author)
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A Marketing Promotion Model with Word of Mouth Effects
by Ambar G Rao (Author), Gary L Lilien (Author)
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Optimal Weightlifting
by Gary L Lilien (Author)
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A Model for Manpower Management
by Ambar G Rao (Author), Gary L Lilien (Author)
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A Model for Allocating Retail Outlet Building Resources Across Market Areas
by Gary L Lilien (Author)
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Model Relativism: A Situational Approach to Model Building
by Gary L Lilien (Author)
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Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences
by Gary L Lilien (Author), Jean-Marie Choffray (Author)
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