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Pre-Order Malcolm Gladwell's New Book, David and Goliath, Coming 3 October 2013. From the author of The Tipping Point, Malcolm Gladwell's international bestseller Blink: The Power of Thinking Without Thinking is a revolution in the understanding of the mind. An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again. Trust my snap judgement, buy this book: you'll be delighted . (The New York Times). Compelling, fiendishly clever . (Evening Standard). Brilliant ...the implications for business, let alone love, are vast . (Observer). Superb ...this wonderful book should be compulsory reading . (New Statesman). Blink might just change your life . (Esquire). Should you buy this book? You already know the answer to that . (Independent on Sunday). Author, journalist, cultural commentator and intellectual adventurer, Malcolm Gladwell is a staff writer for the New Yorker magazine. His first book The Tipping Point captured the world's attention with its theory that a curiously small change can have unforeseen effects. His other international bestselling books are Outliers, which looks at the stories of exceptional individuals and reveals the secrets of their success, Blink: The Power of Thinking Without Thinking and What The Dog Saw, a collection of his most provocative and entertaining New Yorker pieces.
- Pages: 304
- Publisher: Penguin Books Ltd
- Language: English
- ISBN: 9780141014593
- Category: Business & Economics
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