Synopsis of Asian Graphics Now!

This is a visual exploration of graphic design from Mumbai to Tokyo. Asia is home to roughly 60 per cent of the world's population - around 4 billion people in over 50 countries - yet the continent covers less than 9 per cent of the world's surface. With China and India leading in growth and Japan being the most technological place on the planet, Asian graphic design has a lot to contribute to creativity around the world. The aesthetics that have developed in the region, blending tradition and a forward-looking approach to contemporary culture, cannot be seen anywhere else. In contrast to major players Japan and China, countries like Korea, Singapore, India, and Thailand also offer a very individual take on the use of graphics, typography, and many other in many related areas. Featuring the best and the most recent advertising campaigns, posters, brand-design projects, corporate identity, package design, and editorial design, Asian Graphics Now! is an inspirational and important book for any creative student or professional.